Glossar des Online-Marketings [PDF]

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Account
Affiliate-Marketing
API
Atom(-Feed)
Avatar
B2B-Marketing
B2C-Marketing
Backlink
Behavioral Targeting
Blog
Bookmark
Browser
Call-to-Action (CTA)
Click-Through-Rate (CTR)
Clicktivism
Client
Client-Software
Cloaking
CMS
Content
Content-Management-System
Content-Marketing
Content-Targeting
Conversion Rate (CR)
Cookie
Cost per Click (CPC)
Crowd-Sourcing
Customer Journey
Datenschutzerklärung
Datensparsamkeit
Default
DENIC
Digital Campaigning
Dokumentenrelevanz
Domain
Double-opt-in
Download
Earned Media
Echtzeitkommunikation
Echtzeit-Web
Einwilligung
Evaluierbarkeit
Facebook Connect
Fanpage
Filterblase
Flash-Animation
Flash-Video
Freunde (Facebook)
Friend-Finder
Follower
Formular
Geo-Targeting
Hashtag
Homepage
HTML
HTML-Datei
HTTP
HTTP-Header
HTTPS
Hyperlink
Hypertextualität
Inbound Links
Individualisierbarkeit
Influencer
Informationsexploration
Interaktivität
Internetdokument
Internet Protocol
IP-Adresse
Javascript
Keyword
Klicktivismus
Kommentar
Kommunikator
kontextsensitiv
Konversionsrate
Lead
Lead-Generierung
Lead-Management
Linkbuilding
Linkpopularität
Live-Streaming
Local Area Network (LAN)
Logfile
Login
many-to-many
Meta-Medium
Medienwandel
Micro-Blog
Microsite
Mobile Web
Moderation
Multimedialität
Navigation
Netiquette
News-Alerts
Newsletter
NIC
Nicht-Linearität
Nickname
one-to-many
Online Reputation Management (ORM)
Opt-in
Opt-out
Owned Media
Page-Impression
PageRank
Pageview
Paid Media
Pay-per-click
Pay-per-lead
Pay-per-sale
Pay-per-view
PDF
Personalisierbarkeit
Podcast
Post(ing)
Predictive Behavioral Targeting
Programmierschnittstelle
Query-String
Redirect
Referrer
Registrierung
Relevanz
Request
Responsive Design
Rezipient
Re-Targeting
RIPE NCC
Robot
RSS
RSS-Feed
RSS-Reader
Search Engine Optimization
Semantisches Targeting
Sentiment-Analyse
SEO
Session
Session-Cookie
Shitstorm
Sitemap
Slacktivism
Slideshow
Smartphone
Smartphone-App(lication)
SOAP
Social Bookmarking
Social Media
Social-Media-Broadcast
Social-Media-Guidelines
Social-Media-Leitfaden
Social-Media-Marketing
Social-Media-Reputation-Management
Social-Media-Richtlinie
Social-Media-Monitoring
Social-Media-Targeting
Social Networks
Social Web
Sozialer Filter
Spam
Speaking URL
Streaming
Streisand-Effekt
Suchmaschinenoptimierung
Suchmaschinenrobot
Suchwort-Targeting
Tagging
Targeting
Tag
Tausender-Kontakt-Preis (TKP)
Teaser
Third-Party-Cookie
Title-Tag
TKP
Top-Level-Domain
Tracking
Traffic
Tweet
URL
Usability
Use Case
User-Agent
User-declared Information Targeting
User-generated Content
User Journey
User Story
User-Tracking
Utility
Vererbung (des PageRanks)
Viralität
Visit
Web-Applikation
Web 2.0
Webbrowser
Webinar
Webserver
Webshop
Website
Werbemittel
Whois
Wiki
Widget
Wordpress
XML
Zertifikat
Zwei-Stufen-Buttons
Zwei-Stufen-Funktionalität

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